These user journeys explore how three different users could interact with the site and how it might benefit them. Each journey touches on key screens from our model.
*Please note, you might have to view these full screen so the text is readable.
For the last two months we have been working towards a presentation to the UK Technology Strategy Implementation Board (SIB).
The board is comprised of senior representatives of large technology companies such as IBM, ARM, COLT, Logica, Microsoft, 02 and Nokia. In essence, the board’s primary role is to market the UK technology industry to the world. You can read more about the strategy here and the board members here.
The purpose of the presentation was to convey the vision we’ve been working on for the last two months.
The presentation was yesterday at IBM’s offices on the South Bank.
We dressed the entrance with a few visuals to help explain the thinking that went in to the service. Below you can see the example market guide content and the underlying data model for a few of the user journeys we did. I’ll blog a bit more about these two things very soon.
And here you can see the service ecology diagram, which outlines many of the different types of service you may come across when carrying out business overseas. What’s presented here is really just a fraction of the services available. Again, I’ll blog about this bit very soon.
The presentation centered around two user journeys we put together to demonstrate the concept (again, more on this later). We’re big believers in storytelling and user journeys are a great way to convey how a business might benefit from using the service.
The concepts we’ve put together were incredibly well received and there was unanimous support for what we are doing. Consequentially, the board made the decision to continue in this respect.
Of course we are very pleased with the outcome, but we have a long way to go before the work we’re doing starts having a positive impact on the UK economy.
Many thanks for all the people who came in for interviews, commented on this blog and the LinkedIn group. Please do keep giving us your feedback and insight. The success of this project relies on SMEs that are prepared to take the time out to help each other to benefit the UK economy.
We’ve started referring to this service as a free peer-to-peer knowledge economy. Big name, but simply put, it’s a means for industry peers to share knowledge.
If you want information on, say, start-up success rates for a specific region of China, you can use the service to search for just that.
Your search will (probably) generate (some) results, as do most searches. So far, so ordinary.
But here’s where it gets interesting. If your search doesn’t turn up the information you’re after, you can ask for it.
We haven’t yet designed the pages, so we can’t show you those, but here’s the process — first in a slideshow…
… And now in words:
You fill out a quick request, specifying just what information you need.
The system fires off your request to the people best placed to answer it — so in this example, it might be the UKTI people on the ground in China, but also UKTI contacts in other regions that might offer an alternative option.
You get a heads-up as this information is created and uploaded onto the system.
You read the information, rate it and/or comment on it. If it does the trick, that’s it — job done. If not, you can request more information through the same process.
… So what do we think?
Here’s an update on the project. It includes some stats on the market’s need for a service like this, as well as more information on how the service would work. There are also three user journeys.
All of this is subject to change as the service evolves, but for the most part, this is where we’re headed.
If anything in this presentation resonates with you, please feel free to jump in with a comment.
We put this presentation together at the outset of our project. It explains, in a really top-level kind of way, the challenges businesses face as they internationalise, and it sets out our end goal: to help businesses get to market faster.