Archive for the ‘Gathering intel’ Category
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Made by Many arrived back from Austin on Thursday after five days of rather intense thought and debate at SXSWi.
I attended a range of sessions on communication, cross-channel storytelling, creativity, and so on. One of the things I noticed over the course of the conference was the development of several themes. I don’t think this was a deliberate move by speakers and organisers; rather, I think the community as a whole is talking about these things right now.
Two of these themes — failure and creative leadership — are especially relevant to this project and the community of business start-ups, and for that reason I’d like to unpack them here. Any comments are very, very welcome — this is designed to start conversations rather than lay down an edict of how things should be!
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The team at Made by Many — including Tom, Mike and I — is heading off to Austin, Texas this Thursday. We’re attending SXSW interactive, a five-day conference on just about everything to do with digital technology and innovation.
SXSW is stacked with opportunities to learn and network. Every day there are panel discussions, round tables and workshops on everything from content to start-up tips to development, mobile apps, and design. We each plan to attend several sessions that support the work we’re doing on Going Global.
Going Global meets the Digital Mission
Mike and I have spoken with Sam Michel of Chinwag Digital Missions, both about Going Global and about the changing needs of tech entrepreneurs looking to enter new markets. Sam will be leading a mission to SXSW and he has invited us to stop by a Digital Mission event and chat with participants — the very people we hope will use this service — about their experiences taking their businesses to new countries. We’re really looking forward to this.
This should be a fantastic opportunity for us to gather further insights, both into the challenges businesses are facing, and in regards to the solutions and tools they’re looking for. Everything we learn will we incorporated into the work we’re doing here, and we’ll also upload a post-SXSW write-up once we’re back in Blighty.



UK Technology Global Markets group